Activity
ITRI ICT TechDay
ITRI held the first ITRI ICT TechDay, an all-day forum and technology demonstration, directed at the Cloud OS, FinTech, 5G and Connected Vehicle fields on July 15. Heavyweight speakers shared the latest tech trends and R&D achievements. A number of value-added technologies for next-generation smartphone systems were presented at TechDay, with the hope that the introduction of these advanced applications can enhance the competitiveness of Taiwan smartphone brands.
Dr. Tzi-Cker Chiueh, General Director of ITRI’s Information and Communications Research Laboratories, remarked at the forum that the challenge facing Taiwan’s ICT industry today is how the ODM/OEM model can remain competitive against powerful brands. ICT companies in Taiwan need to change their revenue base over to value-added systems and services, which will maximize their operating income and profits while avoiding razor-thin margins and price cutting competition.
According to ITRI IEK statistics, global smartphone shipments in 2016 will reach 1.58 billion units but the annual growth will drop to 7.7%. As the smartphone market approaches its saturation point, it has become imperative for Taiwan’s Android-based smartphone makers to break through this confinement. For this reason, ITRI has developed a number of value-added technologies for smartphone systems to help Taiwan companies adapt to new profit models.
Dynamic Interest Analysis for Smartphone Users
The use of smartphone software text extraction technology with user profile and interest analysis can help ICT companies gain a firmer grasp over user and smartphone interactions. The collection and analysis of consumer use preferences such as purchase habits and consumption frequency can enable more accurate advertisement placement and provide smart point of interest recommendations. This type of user interest information allows smartphone companies to offer customized services to users, transforming their smartphones into more personalized devices.
Virtual Smartphone Technology
Smartphone virtualization technology provides cloud solutions for smartphones, allowing the switch of operating modes for different contexts. When users enter a private workspace, the internet and camera functions can be quickly turned off by switching to a business mode. If users want to conduct online stock transactions or online shopping, their smartphones can be switched to a secure transaction mode. The personal mode can resume once the user gets home, and all the various functions on the smartphone will be available. Virtual Smartphone Technology can also provide APP streaming services that allow users to try out a variety of APPs online before downloading, saving both fees and memory space for APP installation.
Privacy Preserving IM APP
Are you worried about your Line messages getting leaked or hacked? Instant Message Software Encryption APP has combined a number of control methods to develop end user encryption technology. The advanced encryption standard evades message decipherment of the server. Through key asymmetric cryptographic algorithm switching, users do not need to change their original friend list or their interface operation settings to protect their privacy and prevent information leaks.
Targeted Search Advertisement Network
Targeted Search Advertisement Network assists users in receiving precise purchasing information by analyzing internet browsing behavior. It is a private network which provides targeted advertising services to customers, whether in enclosed areas such as malls, or on the go in a night market. Furthermore, this service transforms advertisements into useful information rather than a disturbance, creating more efficient shopping experiences.