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ITRI’s Snapshot at CES 2024
ITRI’s recap of CES 2024.
The world’s largest tech show, CES 2024, concluded this January, marking a significant return to full-scale in-person exhibitions after the challenges posed by the pandemic. As the tech industry gathered to witness the latest advancements, key trends identified by the Consumer Technology Association (CTA) included AI, sustainability, and inclusivity, reflecting the industry’s collective focus on advancing technology responsibly. In tune with these trends, ITRI unveiled a dynamic array of 10 cutting-edge innovations at its booth, spanning AI display, digital health and smart sports, and AI robotics technologies.
ITRI President Edwin Liu emphasized the significance of the Institute’s eighth consecutive participation at CES, stating, “CES is the most influential tech event in the world. To be at CES, we have two main purposes: to showcase ITRI on the global stage and to provide our team with valuable exposure to the latest advancements worldwide.” He further noted, “By participating in CES, we aim to gather valuable market feedback, aiding our R&D team in developing more market-oriented technologies.”
Jessica Boothe, Director of Market Research at CTA, expressed her excitement about ITRI’s showcase, highlighting its alignment with CES 2024 trends. “We find everything to be on-trend. The CES 2024 trends were predicted to be AI, sustainability, and inclusivity. And we have all of that right here in your booth,” she remarked. “As we’re celebrating CTA’s 100-year anniversary, it’s nice to say that we have exhibitors like ITRI coming back every year to CES, and we continue to see ITRI continue to innovate,” she added.
Jessica Boothe, Director of Market Research at CTA, engages with ITRI’s Hyper-Realistic 3D Interactive Display, interacting with her digital avatar.
Captivating industry professionals and media alike, ITRI’s booth featured interactive experiences and eye-catching demos. The Hyper-Realistic 3D Interactive Display, for instance, drew attention with its 3D virtual-real avatar. An attendee shared, “It got my attention right away. […The mapping process] was really cool, but then coming around and seeing myself animated with my mouth moving—I can see a lot of application for this.” Another standout exhibit, iGolfPutter, a smart golf simulator offering the sensation of playing on an outdoor course, received praise from an industry attendee who noted, “Putting has been the thing that’s hardest to simulate, but this experience seemed really good and really smart. With the multiple camera setup, the ball tracking seemed accurate.”
ITRI’s presence at CES 2024 not only showcased its commitment to innovation but also demonstrated its agility in adapting to the evolving landscape of global technology trends. To explore more about ITRI’s CES 2024 innovations: